More than 40 years ago, McGraw-Hill first published a classic ad depicting a grumpy customer sitting in a banker's chair with these classic lines:
I don't know who you are.
I don't know your company.
I don't know your company's products.
I don't know your company's customers.
I don't know your company's record.
I don't know your company's reputation.
I don't know what your company stands for.
Now…What was it that you wanted to sell me?
This advertisement was developed to promote the importance of advertising in McGraw-Hill's stable of magazines to prospective advertisers and to reinforce the power of advertising to current advertisers.
The message rings true not only in the case of magazine advertising but also for any of the many methods a business can use to get a message to prospective or existing customers. If you are not out there telling your story, how do potential customers know you exist?
"Marketing Tips" offers dozens of time-tested ideas you can implement in your own business.