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2009 Market Planning Guide 
Nov 1, 2008 12:00 PM, By Jim Lucy, Chief Editor, and Kristin Letourneau, Ph. D., Associate Director of Market Research for Penton Media
Use this guide to calculate market share and evaluate new markets....

national sales forecast
Market Mix 
Nov 1, 2008 12:00 PM,
The end uses for electrical products tend to fluctuate more than the types of customers that buy from electrical distributors, so a sales breakdown from...

Customer Mix 
Nov 1, 2008 12:00 PM,
The proportion of electrical distributors' sales that goes to specific customer groups is reported in the Customer Mix table. Use the customer mix percentages...

Product Mix 
Nov 1, 2008 12:00 PM,
The product mix shows how electrical distributors' sales break down by product group. To use these numbers, multiply your sales figure by each product...

Regional Forecasts


New England

Middle Atlantic

East North Central

West North Central

South Atlantic

East South Central

West South Central

Mountain

Pacific




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