2009 Market Planning Guide
Nov 1, 2008 12:00 PM,
By Jim Lucy, Chief Editor, and Kristin Letourneau, Ph. D., Associate Director of Market Research for Penton Media
Use this guide to calculate market share and evaluate new markets....
Market Mix
Nov 1, 2008 12:00 PM,
The end uses for electrical products tend to fluctuate more than the types of customers that buy from electrical distributors, so a sales breakdown from...
Customer Mix
Nov 1, 2008 12:00 PM,
The proportion of electrical distributors' sales that goes to specific customer groups is reported in the Customer Mix table. Use the customer mix percentages...
Product Mix
Nov 1, 2008 12:00 PM,
The product mix shows how electrical distributors' sales break down by product group. To use these numbers, multiply your sales figure by each product...
