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The Wild World of Wire and Cable By Jim Lucy, Chief Editor Mar 1, 2010 12:00 PM The wire and cable business has always been a tough neighborhood to live in during a recession, but potential sales opportunities in renewables, nuclear power and the upgrade of the global electrical grid may be just around the corner. Renewables Wire and cable is a key balance of system (BOS) component in any solar or wind installation. While much of the wire and cable sold for utility-scale installations goes direct, according to several sources, smaller commercial, industrial, institutional and residential installation may very well offer distributors and reps sales opportunities. Greg Donato, executive vice president of sales operations, Omni Cable Corp., Westchester, Pa., says the aluminum wire required in wind farms is typically sold direct, but that Omni Cable recently helped supply a distributor with fiber-optic cable for the control systems used by wind turbines to monitor wind speed, blade angle and other parameters. “When it gets onto the construction side of the business, there are opportunities for distributors,” he says. “Some of those wind farms have a lot of fiber in them.” Renewables are clearly on the radar screens of wire and cable manufacturers as a growth market opportunity. According to information on its website, General Cable annually sells $250 million in wire and cable to land-based wind farms. The company has also identified offshore wind farms as a growth market and began producing submarine cable last year. While most offshore wind farm are being built less than 10 miles offshore, in many cases future wind farms will be built from 30 miles to 100 miles offshore, dramatically increasing the amount of wire and cable they require. Solar power presents another sales opportunity for distributors of wire and cable, and according to General Cable a typical solar installation requires four- to five-times the amount of cable as a wind farm. Some wire and cable companies are developing or marketing products specifically for solar or wind applications. For instance, Alpha Wire Corp., Elizabeth, N.J., now sells solar cables and photovoltaic wire, and according to product literature on its website, this wire and cable is “designed for the harsh environments of solar energy applications — the hot and cold of climate extremes, ozone and UV radiation, moisture, oil and direct burial.” USA Wire & Cable Inc., Austin, Texas, also sells cable designed specifically for the photovoltaics (PV) market. The company recently started marketing connectors for PV installations as well. In a press release announcing a partnership with Amphenol to market that company's HF line of connectors, Hugh Robertson, vice president of sales, USA Wire & Cable, said that marketing agreement would make USA Wire & Cable the largest stocking distributor of H4 Connectors in North America for electrical and solar PV projects. In addition to opportunities in wind and solar installations, renewed interest in nuclear power may create demand for wire and cable, too. According to presentation materials on General Cable's website, “A nuclear renaissance is expected to begin in 2011 and continue through 2025.” According to its estimates, each new nuclear plant requires $8 million in wire and cable. Outside of the dismal business conditions in this market segment, it might be tempting to think that it's business as usual, with the same concerns about pricing and consolidation. However, the new opportunities outlined here in the upgrade of the U.S. electrical grid, the smart grid and wind, solar and other renewables may soon offer the wire business a new era of growth. KEY Acquisitions in Wire World: 2001-2010 While the wire and cable industry has always seen more than its share of M&A activity, the past 10 years has been a bit wilder than other decades. Here are some of the largest acquisitions of wire and cable manufacturers during this time period. 2001
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